This morning, I woke up with a feeling of dread.
Not something I experience often, but today it hit hard.
Will this project work? Will I really be able to quit a six-figure job to pursue my own goals? Is this whole thing crazy? Will people judge me? What if I fail?
It’s rare for me to start my day feeling this off. I know logically that these feelings will pass—every little win crushes them—but in the moment, they’re very real. And I doubt I’m alone in feeling this.
How People Might Perceive This Project
Chasing a financial goal—especially a public one—elicits all kinds of reactions.
Some people will think it’s inspiring. Others will think it’s pure greed. Some will respect the ambition, while others will question why I even need to do this in the first place when I have an established career that I could pursue until retirement.
I get it. We live in a world where, unfortunately, a large part of the population won’t take the chance (or simply won’t have the chance) to try something like this.
I don’t come from money. My family were immigrants from Europe, and I was the first generation born in Canada. I grew up in a single-parent household with my mom. We were never truly struggling, but there were no luxuries, no financial safety net, and I started working part-time at 13 years old to afford the things I wanted.
I’m grateful for that upbringing because it taught me the value of money early on. It also made me extremely conscious of financial security. Maybe that’s part of why I’m doing this project in the first place—to eliminate uncertainty and have full control over my financial future.
Imposter Syndrome, Doubt, and the Fear of Failure
Over the years, I’ve had waves of self-doubt come and go. Sometimes they hit like this morning. Other times, they show up as imposter syndrome, general life worries, or just that nagging feeling that I should be doing more, moving faster, or thinking bigger.
It’s a balancing act. Ambition is a great driver, but unchecked, it can turn into self-criticism.
I’ve gotten pretty good at managing these thoughts. I’ve developed and adopted several techniques to deal with them over time. But today was a reminder that no matter how much I work on my mindset, it’s a constant battle.
That’s why, alongside the resources and tools I’ll be sharing for launching and scaling eCommerce/digital projects, I’m going to add another section:
The Mental Game.
Because execution is only half the battle.
The other half? Your ability to keep going.
It doesn’t matter how smart you are, how good your ideas are, or how much funding you have—if you get stuck in a rut, your productivity tanks. If self-doubt creeps in and you lose confidence, it’s easy to spiral. If you can’t push through the mental barriers, your ideas never see the light of day.
This is something I want to continue to study and master, not just for myself but to share with others who go through the same thing. If anything I write here helps one person power through their doubts, it’s worth documenting.
Serendipity and Life Throwing Signs
At the end of the workday, I was still in my head about everything. But just as I was leaving, I ran into a colleague and we struck up a conversation.
At first, it was small talk, but it quickly turned into something deeper. We spoke for over 30 minutes about her own project—a mission-driven initiative focused on education, family, and community. It was genuinely inspiring to hear what she’s building, the scope of her plans, and how deeply rooted in good values it all is.
Then—almost as if she sensed my energy—she shifted the conversation. She started talking about mental resilience, positive outlooks, and the importance of inner peace. She gave me book recommendations, we exchanged thoughts on happiness and fulfillment, and the whole conversation ended up being an unsolicited pep talk that I really needed today.
It was one of those moments where you can’t help but feel like life is throwing you a sign.
One moment, I was in my head, overthinking everything. The next, I was reminded that there’s more to life than just hitting financial goals—that perspective, energy, and mindset are just as critical as execution.
I walked away from that conversation feeling lighter, more motivated, and back on track.
What’s Next?
Tonight, I finalized the branding for the blog with my designer, and I’ll be updating it shortly.
Talk tomorrow.
