It’s always good to have a Plan B—something to fall back on if things don’t fully work out.
An escape hatch of sorts.
When you work in the corporate world, it’s easy to assume that your work speaks for itself—that if you do good work, opportunities will come. But that’s not exactly how it works. If you want to get ahead, especially when competing for roles, clients, or leadership positions, you need to be:
- Hard to ignore
- Easy to find
- Recognizable for what you do best
That’s where personal branding comes in.
Why Personal Branding Matters
A strong personal brand isn’t just for influencers or entrepreneurs—it’s a career multiplier.
Here’s why it’s important:
Job security doesn’t exist. Companies change, industries shift, and layoffs happen. If people already associate you with a skillset, opportunities find you.
It sets you apart. You might be great at what you do, but if no one outside your direct team knows, it won’t help you when you need it most.
It’s leverage. If you ever want to pivot—whether that’s into consulting, a new industry, or even starting something of your own—a recognizable brand gives you momentum.
I’ve seen firsthand how having a clear online presence changes how people perceive you. If someone Googles your name, what do they find?
Nothing? A scattered LinkedIn? Or a cohesive, professional presence that tells them exactly who you are and what you do?
What I Did Today
Today, I set up everything necessary for my personal brand—a central place where people can find me, learn about my work, and reach out.
It includes:
- A professional site that highlights what I do, my experience, and how I can help.
- A cleaned-up LinkedIn with a clear focus, rather than just a job history dump.
- An opt-in form to start building my professional network on my own terms.
It’s simple for now, but like everything else, it will evolve over time.
The Best Time to Build Your Brand Is Before You Need It
Most people wait until they’re laid off, looking for new work, or starting a business before they think about their online presence. By then, it’s already an uphill battle.
If you build your personal brand before you need it, you’re always ready—whether that’s for new career opportunities, business ventures, or unexpected pivots.
I don’t know what’s coming next for me, but I know one thing for sure: I’m making sure I have options.
Talk tomorrow.
