Yesterday, I put out a bold ask for $1M.

Could someone actually send it? Absolutely. Crazier things have happened.

The way I see it, if I don’t ask, I’ll never know. Some people invest in startups, collect art, or purchase luxury assets that bring them joy. Why not fund a real-life speed run to $1M and see what happens?

This whole project is about moving fast. This would be the quickest way. If this does happen, amazing—I’ll deploy it instantly to accelerate what I’m already building. If not, I keep going at full speed with the resources I have. No waiting. No hesitation.

And to be clear—the first million is just step one (see Day 1).

The Luck Radius – How You Create Your Own Breaks

Asking for a million dollars was inspired by one of the most interesting things I’ve learned over the years is the idea of creating your own luck.

Not in a superstitious way, but in the sense that opportunities tend to appear when you’re actively engaging with the world.

  • If you don’t share what you’re working on, it’s harder for the right people to find you.
  • If you never ask for what you need, the odds of someone offering it are low.
  • If you’re not in motion, it’s harder to cross paths with unexpected opportunities.

This is a common theme among successful entrepreneurs and investors. Luck isn’t always random—it often comes from exposure and action (growing your luck surface area).

One of my favorite examples is Derren Brown’s documentary on luck. He set up an experiment where some people appeared “luckier” than others, but in reality, the lucky ones were just more open to possibilities, conversations, and risks. They positioned themselves where opportunities could happen.

That’s what I’m doing. By putting my plans, my projects, and even a direct ask for $1M out into the world, I’m increasing my luck radius. I have no idea what will come from it, but If I don’t put the idea out there – I will never know.

Focusing Exclusively on eCommerce

For the last decade, eCommerce has been my specialty—it’s what I know best. So when it comes to building my first million, I’m sticking to my core skillset.

Right now, I’m running two different types of projects:

  1. Partnerships with solid operators – I’m working on two ecommerce ventures with people who have deep knowledge in their industries. They already handle daily operations and have established products. I focus on technical execution and paid ads. These projects have the potential for fast growth and scale.
  2. A standalone project solving a specific problem – It’s not quite a micro SaaS, but it falls into the digital product and recurring revenue category. The idea came from a recent conversation with a VP in another field. I recognized a market gap I could fill providing real value in his space. The product itself has strong revenue potential, but what’s even more exciting is that I am building it with an exit strategy baked in. The client list alone that I will generate might be worth more than the business itself.

These two approaches allow me to move fast, stay focused, and leverage my strengths—which is exactly what I need for this speed run.

Balancing This With a Full-Time Job

A big part of this experiment is proving that it’s possible to build something significant while working full-time.

Right now, I’m working on this:

  • Before work
  • During lunch breaks
  • In the evenings
  • On weekends

It’s definitely a challenge, but I’m structuring things in a way that lets me make progress every single day. I know that time constraints are a big factor for a lot of people who want to start something, so part of this journey is showing how it can be done without needing to quit everything and take huge risks upfront.

What I Did Today

  • Registered the domain name for my SaaS venture.
  • Set up hosting / email account and installed a CMS.
  • Secured all social media handles.
  • Sent a couple RFP’s for a quick brand design

Talk tomorrow.

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